Genius - Genius - Learning consultancy, coaching,

Peter Freeth

Leadership and Management Development
Talent and Graduate Development
Culture and Transformation
Executive and Talent Coaching

Creating knowledge through shaping experiences, challenging realities, presenting choices, supporting actions and valuing outcomes.

Peter Freeth is the expert behind Genius; with 15 years innovating in the field of learning, and a career of over 30 years in total, he is known for his powerfully creative take on personal and business success and his ability to challenge established routines and rituals, driving change that is both surprising and long lasting.

Peter is an author of more than 10 books to date, a recognised conference presenter, an engineer by education, maker of just about anything that seems like a challenge and a highly experienced and tactful supporter of the changes that you want to make but have been putting off.

With experience of all market sectors in almost 50 countries, Peter has worked with leadership teams in some of the world's most recognised businesses, solving real problems and making a measurable impact on performance, including doubling of sales conversion rates, a 25% reduction in graduate development time and a 700% increase in profitability.

"Peter's support was vital in; Helping me recruit 25 new team members and bringing almost all of them to quota, In selling £300,000,000 in two years, landing milestone deals in a new market and new technology area, and in giving our executive confidence in our growth that generated their investment of time and resources."

Guy Wood, Director, Sales Development, CGI

Peter’s published expertise is in modelling high performers, extracting the hidden, innate perceptions and behaviours which drive consistently outstanding results and give a unique and realistic insight into the culture of an organisation.

"Peter Freeth has the rare talent. His training approach engages your brain at a level deeper than mere understanding, he helps you to learn how to teach yourself, to question and challenge your beliefs and perceptions rather than just regurgitating a bunch of information and techniques."

 John Lesley, Customer Service Coach, Just Retirement

Corporate programs range from short management and sales workshops to long term performance coaching and step change programs spanning a year of activity across multiple continents.

"He is one of the best trainers I have seen and worked with. He has the ability to bring out the best in people through putting them at ease. I will strongly recommend Peter for Executive Coaching and Leadership Programs."

Nitin Thakur, Head Talent Management - Asia Pacific, Rockwell Automation

Personal programs range from short masterclasses to licensed programs at Practitioner, Master Practitioner and Trainer levels in the UK, Spain, India and more.

If you’re looking for a genuinely fresh and unique perspective, if you want change to be easy and if you have what it takes to see it through to real, measurable results, then get in touch now.


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I'm speaking at the NLP Conference again on April 29 2017, here's the page of resources and links.

I'm speaking twice at the South West Coaching and Mentoring Conference 2017 on June 20 2017, here's the page of resources and links.

I spoke at the NLP Conference in April 2016, here's the page of resources and links.

I spoke at the Neurobusiness 2015 conference in June 2015, here's the page of resources and links.

Please take five minutes to complete my Talent Survey and if you leave your contact details, I will mention you in the book that I'm working on which will help you to develop yourself as a 'high potential'. Click here to go to the survey.


Peter’s talent for analysing, deconstructing and distilling complex material via anecdotes, metaphor, demos, case parallels and small group practice to enliven the learning, combined with his knack for connecting the dots between course material and our own ‘real world’ circumstances, has made the experience invaluable for me and is why Peter stands out above the rest. 

Cynthia Jacques