I ran a one day advanced coaching masterclass in Birmingham, exploring the idea that an 'advanced' coach doesn't use more complicated techniques, they simply focus on the basics, and deliver the basics consistently well.

The most basic concept in coaching is perhaps the idea that, for a client to want something, they implicitly don't have it, or at least they think they don't.

When they associate you with helping them to get that, you become a coach.

When they associate value with that process, and pay you for it, you become a professional coach.

Here's the video of the morning session of the masterclass.